Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion

BACKGROUND: The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single conceptual model. METHOD: This quantitative study...

Descripción completa

Detalles Bibliográficos
Autores principales: Guanqi, Zhou, Nisa, Zeb Un
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10675856/
https://www.ncbi.nlm.nih.gov/pubmed/38001464
http://dx.doi.org/10.1186/s12889-023-17268-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10675856/
https://www.ncbi.nlm.nih.gov/pubmed/38001464
http://dx.doi.org/10.1186/s12889-023-17268-1

Ejemplares similares