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Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion

BACKGROUND: The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single conceptual model. METHOD: This quantitative study...

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Detalles Bibliográficos
Autores principales:	Guanqi, Zhou, Nisa, Zeb Un
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2023
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10675856/ https://www.ncbi.nlm.nih.gov/pubmed/38001464 http://dx.doi.org/10.1186/s12889-023-17268-1

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