Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market

BACKGROUND: Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market. METHODS: A survey was conducted among a diverse sample of cu...

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Detalles Bibliográficos
Autores principales: Myftaraj, Ervin, Trebicka, Brunela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10682604/
https://www.ncbi.nlm.nih.gov/pubmed/38021403
http://dx.doi.org/10.12688/f1000research.138185.3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10682604/
https://www.ncbi.nlm.nih.gov/pubmed/38021403
http://dx.doi.org/10.12688/f1000research.138185.3

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