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Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market
BACKGROUND: Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market. METHODS: A survey was conducted among a diverse sample of cu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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F1000 Research Limited
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10682604/ https://www.ncbi.nlm.nih.gov/pubmed/38021403 http://dx.doi.org/10.12688/f1000research.138185.3 |