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Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts
As consumers’ green awareness continues to grow, the level of a product’s eco-friendliness and the quality of its marketing have become significant factors in shaping consumers’ purchasing decisions. The power structures within the supply chain, as well as corresponding government subsidy policies,...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10684003/ https://www.ncbi.nlm.nih.gov/pubmed/38015866 http://dx.doi.org/10.1371/journal.pone.0292349 |