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Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts

As consumers’ green awareness continues to grow, the level of a product’s eco-friendliness and the quality of its marketing have become significant factors in shaping consumers’ purchasing decisions. The power structures within the supply chain, as well as corresponding government subsidy policies,...

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Detalles Bibliográficos
Autores principales: Zhang, Weisi, Wu, Yiting, Luo, Rui, Wang, Yu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10684003/
https://www.ncbi.nlm.nih.gov/pubmed/38015866
http://dx.doi.org/10.1371/journal.pone.0292349