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Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts
As consumers’ green awareness continues to grow, the level of a product’s eco-friendliness and the quality of its marketing have become significant factors in shaping consumers’ purchasing decisions. The power structures within the supply chain, as well as corresponding government subsidy policies,...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10684003/ https://www.ncbi.nlm.nih.gov/pubmed/38015866 http://dx.doi.org/10.1371/journal.pone.0292349 |