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Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm
Exposure is key to message effects. No effects can ensue if a health, political, or commercial message is not noticed. Yet, existing research in communication, advertising, and related disciplines often measures ‘opportunities for exposure’ at an aggregate level, whereas knowing whether recipients w...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10688884/ https://www.ncbi.nlm.nih.gov/pubmed/38033032 http://dx.doi.org/10.1371/journal.pone.0291924 |