The impact of buying intention of global fashion on local substitute: The role of product design and price

In a competitive environment, the relationship between global and local fashion in shaping consumption behavior is under question. This study explores the antecedents of consumers' purchasing intentions for local fashions, mainly considering buying intentions for global alternatives, price, and...

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Detalles Bibliográficos
Autores principales: Zuliarni, Sri, Kartikasari, Dwi, Hendrawan, Bambang, Windrayati Siregar, Siti Sri
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10689880/
https://www.ncbi.nlm.nih.gov/pubmed/38045170
http://dx.doi.org/10.1016/j.heliyon.2023.e22160

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10689880/
https://www.ncbi.nlm.nih.gov/pubmed/38045170
http://dx.doi.org/10.1016/j.heliyon.2023.e22160

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