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The impact of buying intention of global fashion on local substitute: The role of product design and price
In a competitive environment, the relationship between global and local fashion in shaping consumption behavior is under question. This study explores the antecedents of consumers' purchasing intentions for local fashions, mainly considering buying intentions for global alternatives, price, and...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10689880/ https://www.ncbi.nlm.nih.gov/pubmed/38045170 http://dx.doi.org/10.1016/j.heliyon.2023.e22160 |