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Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

BACKGROUND: Social media has become one of the primary information sources for medical professionals and patients. Pharmaceutical companies are committed to using various social media platforms to provide stakeholders with digital medical information services (DMISs), which remain experimental and i...

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Detalles Bibliográficos
Autores principales: Ge, Ying, Yao, Dongning, Ung, Carolina Oi Lam, Xue, Yan, Li, Meng, Lin, Jiabao, Hu, Hao, Lai, Yunfeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10692881/
https://www.ncbi.nlm.nih.gov/pubmed/37976079
http://dx.doi.org/10.2196/43812