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Who is Facing Higher Increased Demand After the Online-Offline Channel Integration? Evidence from Public Hospitals in China

BACKGROUND: In recent years, the medical industry has been significantly impacted by internet technology, especially with the growing integration of online and offline channel within public hospitals. OBJECTIVE: Our study aims to explore the effects of hospitals’ online-offline channel integration o...

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Detalles Bibliográficos
Autores principales: Zhao, Heng, Cao, Xuejing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10695021/
http://dx.doi.org/10.2147/RMHP.S431056