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Who is Facing Higher Increased Demand After the Online-Offline Channel Integration? Evidence from Public Hospitals in China
BACKGROUND: In recent years, the medical industry has been significantly impacted by internet technology, especially with the growing integration of online and offline channel within public hospitals. OBJECTIVE: Our study aims to explore the effects of hospitals’ online-offline channel integration o...
Autores principales: | Zhao, Heng, Cao, Xuejing |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Dove
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10695021/ http://dx.doi.org/10.2147/RMHP.S431056 |
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