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The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation

The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the proces...

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Detalles Bibliográficos
Autores principales: Huhman, Marian, Heitzler, Carrie, Wong, Faye
Formato: Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2004
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
https://www.ncbi.nlm.nih.gov/pubmed/15670432