The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation

The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the proces...

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Detalles Bibliográficos
Autores principales: Huhman, Marian, Heitzler, Carrie, Wong, Faye
Formato: Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2004
Materias:
Tools and Techniques
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
https://www.ncbi.nlm.nih.gov/pubmed/15670432
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author Huhman, Marian
Heitzler, Carrie
Wong, Faye
author_facet Huhman, Marian
Heitzler, Carrie
Wong, Faye
author_sort Huhman, Marian
collection PubMed
description The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation “pops up” as the reader rolls over the graphic of the logic model.
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spelling pubmed-12534762005-11-04 The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation Huhman, Marian Heitzler, Carrie Wong, Faye Prev Chronic Dis Tools and Techniques The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation “pops up” as the reader rolls over the graphic of the logic model. Centers for Disease Control and Prevention 2004-06-15 /pmc/articles/PMC1253476/ /pubmed/15670432 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Tools and Techniques
Huhman, Marian
Heitzler, Carrie
Wong, Faye
The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title_full The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title_fullStr The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title_full_unstemmed The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title_short The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
title_sort verb™ campaign logic model: a tool for planning and evaluation
topic Tools and Techniques
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
https://www.ncbi.nlm.nih.gov/pubmed/15670432
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