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The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the proces...
| Autores principales: | , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Centers for Disease Control and Prevention
2004
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/ https://www.ncbi.nlm.nih.gov/pubmed/15670432 |