What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?

Background to the debate: Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer advertising (DTCA) of prescription medicines, although New Zealand is planning a ban [ 1]. The challenge for these governments is ensuring that DTCA is more beneficial than harmfu...

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Detalles Bibliográficos
Autores principales: Almasi, Elizabeth A, Stafford, Randall S, Kravitz, Richard L, Mansfield, Peter R
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2006
Materias:
The PLoS Medicine Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1420390/
https://www.ncbi.nlm.nih.gov/pubmed/16563041
http://dx.doi.org/10.1371/journal.pmed.0030145

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1420390/
https://www.ncbi.nlm.nih.gov/pubmed/16563041
http://dx.doi.org/10.1371/journal.pmed.0030145

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