Cargando…
What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?
Background to the debate: Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer advertising (DTCA) of prescription medicines, although New Zealand is planning a ban [ 1]. The challenge for these governments is ensuring that DTCA is more beneficial than harmfu...
| Autores principales: | , , , |
|---|---|
| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2006
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1420390/ https://www.ncbi.nlm.nih.gov/pubmed/16563041 http://dx.doi.org/10.1371/journal.pmed.0030145 |