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Pharmaceutical Marketing and the Invention of the Medical Consumer
Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.
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| Formato: | Texto |
| Lenguaje: | English |
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Public Library of Science
2006
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1434507/ https://www.ncbi.nlm.nih.gov/pubmed/16597179 http://dx.doi.org/10.1371/journal.pmed.0030189 |