Pharmaceutical Marketing and the Invention of the Medical Consumer

Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.

Detalles Bibliográficos
Autor principal: Applbaum, Kalman
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2006
Materias:
Essay
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1434507/
https://www.ncbi.nlm.nih.gov/pubmed/16597179
http://dx.doi.org/10.1371/journal.pmed.0030189
_version_ 1782127229264723968
author Applbaum, Kalman
author_facet Applbaum, Kalman
author_sort Applbaum, Kalman
collection PubMed
description Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.
format Text
id pubmed-1434507
institution National Center for Biotechnology Information
language English
publishDate 2006
publisher Public Library of Science
record_format MEDLINE/PubMed
spelling pubmed-14345072006-05-08 Pharmaceutical Marketing and the Invention of the Medical Consumer Applbaum, Kalman PLoS Med Essay Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering. Public Library of Science 2006-04 2006-04-11 /pmc/articles/PMC1434507/ /pubmed/16597179 http://dx.doi.org/10.1371/journal.pmed.0030189 Text en Copyright: © 2006 Kalman Applbaum. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
spellingShingle Essay
Applbaum, Kalman
Pharmaceutical Marketing and the Invention of the Medical Consumer
title Pharmaceutical Marketing and the Invention of the Medical Consumer
title_full Pharmaceutical Marketing and the Invention of the Medical Consumer
title_fullStr Pharmaceutical Marketing and the Invention of the Medical Consumer
title_full_unstemmed Pharmaceutical Marketing and the Invention of the Medical Consumer
title_short Pharmaceutical Marketing and the Invention of the Medical Consumer
title_sort pharmaceutical marketing and the invention of the medical consumer
topic Essay
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1434507/
https://www.ncbi.nlm.nih.gov/pubmed/16597179
http://dx.doi.org/10.1371/journal.pmed.0030189
work_keys_str_mv AT applbaumkalman pharmaceuticalmarketingandtheinventionofthemedicalconsumer

Ejemplares similares