A cross-sectional evidence-based review of pharmaceutical promotional marketing brochures and their underlying studies: Is what they tell us important and true?

BACKGROUND: A major marketing technique used by pharmaceutical companies is direct-to-physician marketing. This form of marketing frequently employs promotional marketing brochures, based on clinical research, which may influence how a physician prescribes medicines. This study's objective was...

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Detalles Bibliográficos
Autores principales: Cardarelli, Roberto, Licciardone, John C, Taylor, Lockwood G
Formato: Texto
Lenguaje:English
Publicado: BioMed Central 2006
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1450290/
https://www.ncbi.nlm.nih.gov/pubmed/16515686
http://dx.doi.org/10.1186/1471-2296-7-13

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1450290/
https://www.ncbi.nlm.nih.gov/pubmed/16515686
http://dx.doi.org/10.1186/1471-2296-7-13

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