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Social Marketing: Planning Before Conceiving Preconception Care
Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P’s, that should be carefully researched and set in place before a national effort to launch and...
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2006
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1592143/ https://www.ncbi.nlm.nih.gov/pubmed/16755400 http://dx.doi.org/10.1007/s10995-006-0105-z |