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Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
BACKGROUND: Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of publi...
| Autores principales: | , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2007
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1888704/ https://www.ncbi.nlm.nih.gov/pubmed/17519027 http://dx.doi.org/10.1186/1471-2458-7-88 |