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Off-Label Promotion, On-Target Sales

Adriane Fugh-Berman and Douglas Melnick describe techniques by which pharmaceutical companies covertly promote off-label drug use even where such promotion is illegal.

Detalles Bibliográficos
Autores principales: Fugh-Berman, Adriane, Melnick, Douglas
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2008
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2573913/
https://www.ncbi.nlm.nih.gov/pubmed/18959472
http://dx.doi.org/10.1371/journal.pmed.0050210