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Off-Label Promotion, On-Target Sales
Adriane Fugh-Berman and Douglas Melnick describe techniques by which pharmaceutical companies covertly promote off-label drug use even where such promotion is illegal.
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2008
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2573913/ https://www.ncbi.nlm.nih.gov/pubmed/18959472 http://dx.doi.org/10.1371/journal.pmed.0050210 |