How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study

BACKGROUND: Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. METHOD: A 3 (brand types) × 4 (degree of plain packaging) between-subject experimenta...

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Detalles Bibliográficos
Autores principales: Wakefield, M A, Germain, D, Durkin, S J
Formato: Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2008
Materias:
Research Papers
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2590906/
https://www.ncbi.nlm.nih.gov/pubmed/18827035
http://dx.doi.org/10.1136/tc.2008.026732

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2590906/
https://www.ncbi.nlm.nih.gov/pubmed/18827035
http://dx.doi.org/10.1136/tc.2008.026732

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