Cargando…
How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study
BACKGROUND: Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. METHOD: A 3 (brand types) × 4 (degree of plain packaging) between-subject experimenta...
| Autores principales: | , , |
|---|---|
| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
BMJ Publishing Group
2008
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2590906/ https://www.ncbi.nlm.nih.gov/pubmed/18827035 http://dx.doi.org/10.1136/tc.2008.026732 |