Online Advertising as a Public Health and Recruitment Tool: Comparison of Different Media Campaigns to Increase Demand for Smoking Cessation Interventions

BACKGROUND: To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments. Given that 12 million people search for smoking cessation infor...

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Detalles Bibliográficos
Autores principales: Graham, Amanda L, Milner, Pat, Saul, Jessie E, Pfaff, Lillian
Formato: Texto
Lenguaje:English
Publicado: Gunther Eysenbach 2008
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2630839/
https://www.ncbi.nlm.nih.gov/pubmed/19073542
http://dx.doi.org/10.2196/jmir.1001

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2630839/
https://www.ncbi.nlm.nih.gov/pubmed/19073542
http://dx.doi.org/10.2196/jmir.1001

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