Segmentation of overweight Americans and opportunities for social marketing

BACKGROUND: The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and m...

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Detalles Bibliográficos
Autores principales: Kolodinsky, Jane, Reynolds, Travis
Formato: Texto
Lenguaje:English
Publicado: BioMed Central 2009
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2667471/
https://www.ncbi.nlm.nih.gov/pubmed/19267936
http://dx.doi.org/10.1186/1479-5868-6-13

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2667471/
https://www.ncbi.nlm.nih.gov/pubmed/19267936
http://dx.doi.org/10.1186/1479-5868-6-13

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