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Segmentation of overweight Americans and opportunities for social marketing
BACKGROUND: The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and m...
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2009
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2667471/ https://www.ncbi.nlm.nih.gov/pubmed/19267936 http://dx.doi.org/10.1186/1479-5868-6-13 |