EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public Service Announcements (PSAs). In this paper we d...

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Detalles Bibliográficos
Autores principales: Vecchiato, Giovanni, Astolfi, Laura, Tabarrini, Alessandro, Salinari, Serenella, Mattia, Donatella, Cincotti, Febo, Bianchi, Luigi, Sorrentino, Domenica, Aloise, Fabio, Soranzo, Ramon, Babiloni, Fabio
Formato: Texto
Lenguaje:English
Publicado: Hindawi Publishing Corporation 2010
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801453/
https://www.ncbi.nlm.nih.gov/pubmed/20069055
http://dx.doi.org/10.1155/2010/985867

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801453/
https://www.ncbi.nlm.nih.gov/pubmed/20069055
http://dx.doi.org/10.1155/2010/985867

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