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Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings
BACKGROUND: In the present research we were interested to study the cerebral activity of a group of healthy subjects during the observation a documentary intermingled by a series of TV advertisements. In particular, we desired to examine whether Public Service Announcements (PSAs) are able to elicit...
Autores principales: | , , , , , , , , , , |
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Formato: | Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2010
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2880800/ https://www.ncbi.nlm.nih.gov/pubmed/20522264 http://dx.doi.org/10.1186/1753-4631-4-S1-S3 |