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Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China
Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that af...
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2010
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2924498/ https://www.ncbi.nlm.nih.gov/pubmed/20835378 http://dx.doi.org/10.1007/s10834-010-9199-y |