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Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that af...

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Detalles Bibliográficos
Autores principales: Ying, Bin, Yao, Rui
Formato: Texto
Lenguaje:English
Publicado: Springer US 2010
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2924498/
https://www.ncbi.nlm.nih.gov/pubmed/20835378
http://dx.doi.org/10.1007/s10834-010-9199-y

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