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Using Social Marketing to Manage Population Health Performance
Population health can be affected by implementing pay-for-performance measures with key players. From a social marketing perspective, people (both consumers and managers) have choices and will do what they perceive enhances their own self-interest. The bottom-up focus of social marketing begins with...
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| Formato: | Texto |
| Lenguaje: | English |
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Centers for Disease Control and Prevention
2010
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2938412/ https://www.ncbi.nlm.nih.gov/pubmed/20712944 |