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Effects of upward and downward social comparison information on the efficacy of an appearance-based sun protection intervention: a randomized, controlled experiment

This experiment examined the impact of adding upward and/or downward social comparison information on the efficacy of an appearance-based sun protection intervention (UV photos and photoaging information). Southern California college students (N = 126) were randomly assigned to one of four condition...

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Detalles Bibliográficos
Autores principales: Mahler, Heike I. M., Kulik, James A., Gerrard, Meg, Gibbons, Frederick X.
Formato: Texto
Lenguaje:English
Publicado: Springer US 2010
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2967703/
https://www.ncbi.nlm.nih.gov/pubmed/20652391
http://dx.doi.org/10.1007/s10865-010-9279-3