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Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach
BACKGROUND: Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping messages designed to dissuade athletes from using PEDs have been typically based on moralisi...
Autores principales: | , , |
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Formato: | Texto |
Lenguaje: | English |
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BioMed Central
2010
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2994790/ https://www.ncbi.nlm.nih.gov/pubmed/21067611 http://dx.doi.org/10.1186/1550-2783-7-37 |