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A randomised controlled trial of proactive telephone counselling on cold-called smokers' cessation rates
OBJECTIVES: Active telephone recruitment (‘cold calling’) can enrol almost 45 times more smokers to cessation services than media. However, the effectiveness of proactive telephone counselling with cold-called smokers from the broader community is unknown. This study examined whether proactive telep...
Autores principales: | , , , , , , , , |
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Formato: | Texto |
Lenguaje: | English |
Publicado: |
BMJ Group
2010
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3003878/ https://www.ncbi.nlm.nih.gov/pubmed/21030529 http://dx.doi.org/10.1136/tc.2010.035956 |