Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

BACKGROUND: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., g...

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Detalles Bibliográficos
Autores principales: Gattol, Valentin, Sääksjärvi, Maria, Carbon, Claus-Christian
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2011
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3016338/
https://www.ncbi.nlm.nih.gov/pubmed/21246037
http://dx.doi.org/10.1371/journal.pone.0015849

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3016338/
https://www.ncbi.nlm.nih.gov/pubmed/21246037
http://dx.doi.org/10.1371/journal.pone.0015849

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