Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

BACKGROUND: Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of pu...

Descripción completa

Detalles Bibliográficos
Autores principales: Maibach, Edward W., Leiserowitz, Anthony, Roser-Renouf, Connie, Mertz, C. K.
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2011
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3053362/
https://www.ncbi.nlm.nih.gov/pubmed/21423743
http://dx.doi.org/10.1371/journal.pone.0017571

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3053362/
https://www.ncbi.nlm.nih.gov/pubmed/21423743
http://dx.doi.org/10.1371/journal.pone.0017571

Ejemplares similares