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Using a business model approach and marketing techniques for recruitment to clinical trials

Randomised controlled trials (RCTs) are generally regarded as the gold standard for evaluating health care interventions. The level of uncertainty around a trial's estimate of effect is, however, frequently linked to how successful the trial has been in recruiting and retaining participants. As...

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Detalles Bibliográficos
Autores principales: McDonald, Alison M, Treweek, Shaun, Shakur, Haleema, Free, Caroline, Knight, Rosemary, Speed, Chris, Campbell, Marion K
Formato: Texto
Lenguaje:English
Publicado: BioMed Central 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3063210/
https://www.ncbi.nlm.nih.gov/pubmed/21396088
http://dx.doi.org/10.1186/1745-6215-12-74