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Swedish consumers' cognitive approaches to nutrition claims and health claims

INTRODUCTION AND AIM: Studies show frequent use of nutrition claims and health claims in consumers' choice of food products. The aim of the present study was to investigate how consumers' thoughts about these claims and food products are affected by various types of food-related experience...

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Detalles Bibliográficos
Autores principales: Svederberg, Eva, Wendin, Karin
Formato: Texto
Lenguaje:English
Publicado: CoAction Publishing 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3064554/
https://www.ncbi.nlm.nih.gov/pubmed/21448438
http://dx.doi.org/10.3402/fnr.v55i0.5929
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author Svederberg, Eva
Wendin, Karin
author_facet Svederberg, Eva
Wendin, Karin
author_sort Svederberg, Eva
collection PubMed
description INTRODUCTION AND AIM: Studies show frequent use of nutrition claims and health claims in consumers' choice of food products. The aim of the present study was to investigate how consumers' thoughts about these claims and food products are affected by various types of food-related experiences. MATERIAL AND METHODS: The data collection comprised 30 individual interviews among Swedish consumers aged 25 to 64 years. RESULTS: The results indicated that participants who expressed special concern for their own and their families' health were eager to find out the meaning of concepts and statements made. A lack of understanding and lack of credibility of concepts and expressions often caused suspicion of the product. However, in some cases this was counterbalanced by confidence in manufacturers, retailers, and/or the Swedish food legislation. DISCUSSION AND CONCLUSION: To achieve effective written communication of food products' health-conducive properties on food labels, there is a need to consider the importance many consumers attach to understanding the meaning of concepts and expressions used and the importance of credibility in certain expressions. Consumers' varying cognitive approaches are suggested as a basis for pre-tests of nutrition claims and health claims.
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spelling pubmed-30645542011-03-28 Swedish consumers' cognitive approaches to nutrition claims and health claims Svederberg, Eva Wendin, Karin Food Nutr Res Original Article INTRODUCTION AND AIM: Studies show frequent use of nutrition claims and health claims in consumers' choice of food products. The aim of the present study was to investigate how consumers' thoughts about these claims and food products are affected by various types of food-related experiences. MATERIAL AND METHODS: The data collection comprised 30 individual interviews among Swedish consumers aged 25 to 64 years. RESULTS: The results indicated that participants who expressed special concern for their own and their families' health were eager to find out the meaning of concepts and statements made. A lack of understanding and lack of credibility of concepts and expressions often caused suspicion of the product. However, in some cases this was counterbalanced by confidence in manufacturers, retailers, and/or the Swedish food legislation. DISCUSSION AND CONCLUSION: To achieve effective written communication of food products' health-conducive properties on food labels, there is a need to consider the importance many consumers attach to understanding the meaning of concepts and expressions used and the importance of credibility in certain expressions. Consumers' varying cognitive approaches are suggested as a basis for pre-tests of nutrition claims and health claims. CoAction Publishing 2011-03-23 /pmc/articles/PMC3064554/ /pubmed/21448438 http://dx.doi.org/10.3402/fnr.v55i0.5929 Text en © 2011 Eva Svederberg and Karin Wendin http://creativecommons.org/licenses/by-nc/3.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Article
Svederberg, Eva
Wendin, Karin
Swedish consumers' cognitive approaches to nutrition claims and health claims
title Swedish consumers' cognitive approaches to nutrition claims and health claims
title_full Swedish consumers' cognitive approaches to nutrition claims and health claims
title_fullStr Swedish consumers' cognitive approaches to nutrition claims and health claims
title_full_unstemmed Swedish consumers' cognitive approaches to nutrition claims and health claims
title_short Swedish consumers' cognitive approaches to nutrition claims and health claims
title_sort swedish consumers' cognitive approaches to nutrition claims and health claims
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3064554/
https://www.ncbi.nlm.nih.gov/pubmed/21448438
http://dx.doi.org/10.3402/fnr.v55i0.5929
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