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Effects of university affiliation and “school spirit” on color preferences: Berkeley versus Stanford
The ecological valence theory (EVT) posits that preference for a color is determined by people’s average affective response to everything associated with it (Palmer & Schloss, Proceedings of the National Academy of Sciences, 107, 8877–8882, 2010). The EVT thus implies the existence of sociocultu...
| Autores principales: | , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Springer-Verlag
2011
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3098359/ https://www.ncbi.nlm.nih.gov/pubmed/21380587 http://dx.doi.org/10.3758/s13423-011-0073-1 |