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Novelty vs. Familiarity Principles in Preference Decisions: Task-Context of Past Experience Matters

Our preferences are shaped by past experience in many ways, but a systematic understanding of the factors is yet to be achieved. For example, studies of the mere exposure effect show that experience with an item leads to increased liking (familiarity preference), but the exact opposite tendency is f...

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Detalles Bibliográficos
Autores principales: Liao, Hsin-I, Yeh, Su-Ling, Shimojo, Shinsuke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Research Foundation 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3110941/
https://www.ncbi.nlm.nih.gov/pubmed/21713246
http://dx.doi.org/10.3389/fpsyg.2011.00043