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Novelty vs. Familiarity Principles in Preference Decisions: Task-Context of Past Experience Matters
Our preferences are shaped by past experience in many ways, but a systematic understanding of the factors is yet to be achieved. For example, studies of the mere exposure effect show that experience with an item leads to increased liking (familiarity preference), but the exact opposite tendency is f...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Research Foundation
2011
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3110941/ https://www.ncbi.nlm.nih.gov/pubmed/21713246 http://dx.doi.org/10.3389/fpsyg.2011.00043 |