Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market

BACKGROUND: With declining cigarette sales, tobacco manufacturers have been developing and marketing new smokeless products, such as R. J. Reynolds' dissolvable tobacco, Camel Sticks, Strips and Orbs. This study assessed the availability, price and point-of-purchase promotional strategies for C...

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Detalles Bibliográficos
Autores principales: Romito, Laura M, Saxton, M Kim, Coan, Lorinda L, Christen, Arden G
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2011
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3123190/
https://www.ncbi.nlm.nih.gov/pubmed/21569637
http://dx.doi.org/10.1186/1477-7517-8-10

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3123190/
https://www.ncbi.nlm.nih.gov/pubmed/21569637
http://dx.doi.org/10.1186/1477-7517-8-10

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