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Understanding multinational companies in public health systems, using a competitive advantage framework
BACKGROUND: This paper discusses the findings of a study which developed five case studies of five multinational health care companies involved in public health care systems. Strategies were analysed in terms of attitude to marketing, pricing and regulation. The company strategies have been subjecte...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2011
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3141382/ https://www.ncbi.nlm.nih.gov/pubmed/21722372 http://dx.doi.org/10.1186/1744-8603-7-19 |