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Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey
BACKGROUND: Direct-to-consumer (DTC) marketing of pharmaceuticals is controversial, yet effective. Little is known relating patterns of medication use to patient responsiveness to DTC. METHODS: We conducted a secondary analysis of data collected in national telephone survey on knowledge of and attit...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2011
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3190335/ https://www.ncbi.nlm.nih.gov/pubmed/21942938 http://dx.doi.org/10.1186/1472-6963-11-232 |