Cultural Differences in Affect Intensity Perception in the Context of Advertising

Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were asked to rate the intensity of facial expressions of positive emotions, which displayed either subtle, low intensi...

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Detalles Bibliográficos
Autores principales: Pogosyan, Marianna, Engelmann, Jan B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Research Foundation 2011
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3211040/
https://www.ncbi.nlm.nih.gov/pubmed/22084635
http://dx.doi.org/10.3389/fpsyg.2011.00313

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3211040/
https://www.ncbi.nlm.nih.gov/pubmed/22084635
http://dx.doi.org/10.3389/fpsyg.2011.00313

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