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Cultural Differences in Affect Intensity Perception in the Context of Advertising
Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were asked to rate the intensity of facial expressions of positive emotions, which displayed either subtle, low intensi...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Research Foundation
2011
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3211040/ https://www.ncbi.nlm.nih.gov/pubmed/22084635 http://dx.doi.org/10.3389/fpsyg.2011.00313 |