Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

BACKGROUND: Direct-to-consumer advertising (DTCA), linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. DTCA is legal only in the United States and New Zealand. However, the advent of online interactive social media “Web...

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Detalles Bibliográficos
Autores principales: Liang, Bryan A, Mackey, Timothy K
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Gunther Eysenbach 2011
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3222189/
https://www.ncbi.nlm.nih.gov/pubmed/21880574
http://dx.doi.org/10.2196/jmir.1775

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3222189/
https://www.ncbi.nlm.nih.gov/pubmed/21880574
http://dx.doi.org/10.2196/jmir.1775

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