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Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior
BACKGROUND: A basic premise of the recently proffered color-in-context model is that the influence of color on psychological functioning varies as a function of the psychological context in which color is perceived. Some research has examined the appetitive and aversive implications of viewing the c...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3394796/ https://www.ncbi.nlm.nih.gov/pubmed/22808136 http://dx.doi.org/10.1371/journal.pone.0040333 |